UPDATE: CORONATION DISCOUNT
£10 off our most royal scent - City - until Tuesday, get it while it last!
The Fougère Fragrance: Revolution And Royalty
The fougère style of fragrance dates back to the late 19th century, with the introduction of Houbigant's 'Fougère Royale' in 1882. This milestone scent drew inspiration from the French word for "fern," due to its earthy, natural, and fresh aroma. Traditionally, fougères are characterised by a harmonious blend of lavender, oakmoss, and coumarin, creating a distinctively masculine and sophisticated scent.
We know it might seem ironic that a country that removed its monarchy in a somewhat unruly fashion is now considered the birthplace of the most royal of fragrances. But there we are. History doesn't always make sense, so we might as well make sure it smells fantastic.
Enduring Popularity: A Classic Choice for the Modern Man
For well over a century, fougère fragrances have been a popular choice among men for their versatility and timeless appeal. Their unique blend of aromatic and earthy notes allows them to effortlessly transition from daytime wear to evening sophistication. The fougère's unwavering popularity can be attributed to its ability to evoke a sense of confidence and refinement, making it the quintessential choice for the modern gentleman.
A Coronation Fit for a Fougère: Celebrate in Style
The upcoming coronation of King Charles III presents the perfect occasion to don a fougère fragrance. The historic and majestic nature of the event calls for a scent that is both distinguished and enduring. A fougère fragrance, with its deep-rooted history and regal connotations, is the ideal accompaniment to the pomp and circumstance of a royal coronation.
City by Thomas Clipper: Today's Fougère for the Modern Gentleman
City by Thomas Clipper reimagines the classic fougère for the contemporary man. This quietly confident British scent features subtle lavender floral notes and deep tonka, making it a modern classic men's cologne. Handcrafted in small batches, City is grounded in tonka bean and cedarwood, adding a contemporary twist to the traditional fougère formula.
Having been recommended by British GQ, Wallpaper, and Monocle magazine, City is a testament to Thomas Clipper's commitment to quality and craftsmanship. The modern and refined scent of City is the perfect tribute to the time-honoured tradition of fougère fragrances, making it the ideal choice for the coronation of King Charles III.
As we witness a new chapter in British history, let the timeless elegance of City by Thomas Clipper accompany you. Embrace the quiet confidence of this modern fougère and celebrate the coronation in true regal style.