We take sustainability seriously. But we don’t just want to talk about making perfect things, we want to get out there, get our hands dirty and make better things.
That said, there are certain lines we won’t cross. For example, our UNITE collection isn’t tested on animals. This means we can’t sell the product in China, which demands animal testing for perceived safety reasons. So be it.
Better, Not PerfectWe know UNITE isn’t perfect. For example, for the first year of development, we worked on over a dozen variations of 100% organic colognes, where not just the alcohol but also the concentrate was organic. We believe it's possible to make a great organic cologne: we'll keep trying.
A Cologne Can't Save The WorldBut we’d like it to do a little something to make it a bit better, and a bit more united. So in our launch year we gave 10% of our cologne profits to charity. The 100+ people who pre-ordered the UNITE collection had the chance to choose which charity we support this year from a carefully selected shortlist of three: Doctors Without Borders (Médecins Sans Frontières), GiveDirectly and The Refugee Council.
We try keep plastic use to a minimum in all of our products and their packaging.